L’Oreal Paris Excellence Hair Colour Creme 6.11 Ultra Ash Dark Blonde is a permanent home hair dye designed to provide a very cool, ashy tone while neutralizing unwanted warm reflections like yellow or orange.
Key Features & Benefits
- Triple Care Routine: This kit includes a protective coloring cream, a gentle pH purple shampoo, and an anti-brassiness purple mask.
- Advanced Technology:
- Purple Technology: Uses violet pigments to counteract brassiness for a lasting cool result.
- Pro-Keratin & Hyaluronic Acid: Enriched with strengthening and hydrating agents to protect hair and provide up to 5x more nourishment.
- Full Coverage: Provides up to 100% gray hair coverage.
- Long-Lasting Results: Delivers radiant, cool color that lasts for up to 8 weeks.
What’s in the Box?
A single box typically contains:
- 1x Protective Cool Colouring Cream.
- 1x Developer Cream with a comb applicator for precise use.
- 1x Gentle pH Post-Colour Purple Shampoo.
- 1x Anti-Brass Purple Mask.
- 1x Pair of disposable gloves and an instruction manual.
How to Use
- Preparation: Conduct an allergy patch test 48 hours before use. Put on gloves and cover your shoulders with a towel.
- Mixing: Pour the coloring cream into the developer bottle and shake until fully mixed.
- Application: Apply the mixture to dry, unwashed hair starting from the roots, then through the lengths and ends. Leave it on for 30 minutes.
- Rinsing & Aftercare: Rinse until water runs clear. Use the included Purple Shampoo to cleanse the scalp and the Purple Mask for 3 minutes to neutralize brassiness.












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